AMA – Ask Me Anything with Carlos & Judd

In this special AMA episode, we’re flipping the mic! Judd and Carlos take turns answering the ecommerce and digital marketing questions we hear most often from clients and listeners.

Judd kicks things off by grilling Carlos on the metrics that actually matter, how to balance paid ads with long-term SEO, and where automation fits into a scalable growth strategy. Then Carlos turns the tables, asking Judd about quick conversion wins, diagnosing underperforming campaigns, and the most overlooked opportunity in post-purchase marketing.

What you’ll learn:

→ Why traffic alone doesn’t drive ecommerce success, and what to track instead
→ How to decide which digital channels deserve more of your budget
→ The first steps to take when a campaign underperforms
→ Why multi-touch attribution matters more than ever
→ The most common (and costly) mistake brands make with their ad budgets
→ How post-purchase email flows can transform one-time buyers into repeat customers

Whether you’re scaling a growing ecommerce brand or just trying to make smarter use of your marketing budget, this episode is packed with practical, no-fluff advice.