Server-Side Tracking: Why Your Website Needs It in 2025
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Episode Description
Server-side tracking isn’t just a “nice to have”; it’s the difference between making informed marketing decisions and wasting money on ads that don’t convert. In this episode, we break down what it is, why it matters in 2025, and how you can start using it today.
What you’ll learn in this episode:
→ Why browser-side tracking is failing (privacy laws, ad blockers, OS restrictions)
→ How server-side tracking actually works
→ Why do many agencies avoid implementing it
→ The real gains: 20–40% more conversions, better ROAS, and stronger retargeting
→ How to confirm if your setup is done right
→ Where to find trusted guides and case studies
If you’re serious about data accuracy, marketing ROI, and future-proofing your website, this episode is a must-watch.
Meet our Host
Join Judd Dunagan and Carlos Caneja as they share real-world eCommerce insights, industry trends, and practical tips to help you succeed in digital business.
Founder, Bright Vessel
Judd Dunagan
Product strategist. Data whisperer. The guy you call when your checkout’s leaking leads and your team needs a smarter tech stack.
Founder, Britecode
Carlos Caneja
Digital architect. Process optimizer. The one who turns chaos into clarity with workflows that scale from startup to enterprise.