Exploring Marketing Funnels
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Episode Description
Struggling to get traffic and conversions for your e-commerce store? In this episode, we break down the marketing strategies that actually work in 2025. Join hosts Carlos Caneja and Judd Dunagan as they sit down with Austin Lovvorn, CEO of Orange Carrot Media, to discuss proven tactics for driving traffic, optimizing conversions, and tracking what really matters.
What You’ll Learn:
→ Understanding the marketing funnel (top, middle, and bottom)
→ Push vs. Pull marketing strategies.
→ TikTok advertising: Who it’s for and how to leverage it
→ Meta (Facebook/Instagram) marketing: Still the 800-pound gorilla
→ Google Shopping: Setting up feeds that convert
→ Server-side tracking and attribution challenges
→ Why multi-channel marketing is essential
→ Platform-specific best practices
You need to be seen across multiple channels to convert. With consumers requiring 15 or more touchpoints before making a purchase, diversifying your traffic sources is no longer optional; it’s essential for e-commerce success.
Resources Mentioned:
→ Stape.io (Server-Side Tracking Solution)
→ Google Looker Studio
→ Google Analytics 4
Meet our Host
Join Judd Dunagan and Carlos Caneja on the WordPress Podcast where they unpack real-world eCommerce wins and losses, explore plugin strategies, and break down what it takes to grow faster with WooCommerce and WordPress.
Founder, Bright Vessel
Judd Dunagan
Product strategist. Data whisperer. The guy you call when your WooCommerce checkout leaks leads and your stack needs a smarter, faster rebuild.
Founder, Britecode
Carlos Caneja
Digital architect. Process optimizer. The one who turns WordPress chaos into clarity with workflows that scale from side hustle to enterprise.