How to Do Lead Gen for Your Law Firm

In this episode, we break down how divorce and family law attorneys can stop wasting money on traditional lead gen and start using a full-funnel approach that actually tracks ROI.

We dig into Case Flow, a system that goes way beyond just generating leads. We’re talking intake calls, CRM automation, rapid follow-up sequences, and conversion tracking that shows you what cases actually closed, not just how many form fills you got.

What We Cover:
→ Why Google Local Service Ads (LSA) crush regular Google Ads for law firms
→ The real reason most law firms lose cases (hint: it’s not the leads, it’s the follow-up)
→ How reviews impact your rankings more than your website ever will
→ The one metric most attorneys ignore: customer acquisition cost vs. lifetime value
→ When to scale from paid ads to SEO (and why timing matters)
→ Why responding in the first 2 minutes makes or breaks your conversion rate

If you’re counting leads without tracking conversions, close rates, and true ROI, you’re flying blind. We walk through exactly how Case Flow handles everything from the first Google search to booking qualified consultations on your calendar.