How to Show Up in AI Search Results
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Episode Description
SEO isn’t dead; it evolved. In Episode 24 of the Bright Commerce Podcast, Carlos and Judd break down Answer Engine Optimization (AEO): the strategy that gets your brand recommended by ChatGPT, Gemini, Claude, Grok, and Meta AI without paying for ads.
If you’re still only optimizing for Google, you’re already behind.
What we cover in this episode:
→ What AEO (Answer Engine Optimization) actually is and why it matters right now
→ How LLMs like ChatGPT retrieve live data using RAG (Retrieval Augmented Generation)
→ Why Bing’s open API is quietly powering most major AI platforms
→ The role of schema markup in making your content machine-readable
→ Why FAQs are more powerful than ever and where to put them
→ How podcasts, case studies, and off-site mentions get “baked into” AI memory
→ The content library strategy that gets your brand cited by AI, not just ranked by Google
AI interfaces are becoming the new search engine. The brands that structure their content for LLMs today will earn visibility tomorrow. Everyone else will be paying for it.
Meet our Host
Join Judd Dunagan and Carlos Caneja on the WordPress Podcast where they unpack real-world eCommerce wins and losses, explore plugin strategies, and break down what it takes to grow faster with WooCommerce and WordPress.
Founder, Bright Vessel
Judd Dunagan
Product strategist. Data whisperer. The guy you call when your WooCommerce checkout leaks leads and your stack needs a smarter, faster rebuild.
Founder, Britecode
Carlos Caneja
Digital architect. Process optimizer. The one who turns WordPress chaos into clarity with workflows that scale from side hustle to enterprise.